Boiling Point

A frog placed in a pot of boiling water will jump out, but if it is placed in regular water that is gradually heated, it will not perceive the danger until it is too late. 

Boiling Point explores the system of capitalism and its hold on us. It seems that we are being asked to sacrifice increasingly more and more for our careers and our livelihood - our time, our well being, our planet - often in ways that we do not fully recognize. This project is based on the parable of the boiling frog, described above, and how this story provides a framework to understand our high pressure and rapidly changing world.

We are being constantly bombarded with advertisements, whether they are on our phone, on our bus windows, on storefronts, the list goes on. We are being told to buy and consume, to keep the economy progressing and ensure that the rich remain rich. The ads and products for this project were created with the aim of making the viewer think about this system, and to think about their place in the boiling frog analogy. Some of the advertisements show imagined products, things we might see in our future as we get closer to the boiling point, while others are real products available to you now. 

The idea for this project was inspired by advertisements and the necessity of them in a society based so heavily on consumption. Advertisements are everywhere, and each one has a unique design and psychology behind the design. The design of each of the ads is tailored to the products, inspired by advertisements for similar products or ideas seen in the world.